Business Standard
Sunday, May 20, 2012
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
||Companies & Industry||||||| 
 Section Home | News Now | Today's Paper | Q&A | People in the News | Industry News | Features | The Compass | Research & Analysis | Opinion | Corporate Results
Home > Companies & Industry Live Markets | Commodities
 

BCCI tries to woo Sahara back as IPL sponsor
Press Trust of India / New Delhi Feb 06, 2012, 14:31 IST

Jolted after Sahara pulled out as sponsor of the Indian cricket team and owner of IPL franchise Pune Warriors, the BCCI is desperately trying to make up with the corporate giant and said it "doesn't want to decide anything in haste".

Two days after Sahara snapped its 11-year-old association with Indian cricket, the BCCI said it is "open for dialogue" with the company to sort out the issue.

"We are open to discussions, open for dialogue because they have been our partner for 11 years. We don't want anything to be decided in haste," BCCI vice-president and IPL chairman Rajiv Shukla said.

Sahara decided to part ways with the BCCI on Saturday morning, an hour before the IPL 2012 auction - which went ahead without any representation from Pune Warriors.

The group complained that the BCCI did not give due consideration to its genuine grievances with regards to players and number of matches in the IPL.

Sahara's pullout means the fate of Pune Warriors players also remains uncertain and in case they don't get a new franchise, they may not be able to play at all.

But Shukla seemed optimistic about resolving the matter and said Pune Warriors is still associated with IPL.

"So far they [Sahara Pune Warriors] are still an IPL franchise unless we get anything in writing from them. We are extremely positive," the IPL chief maintained.

Sahara had signed a renewed sponsorship agreement with the BCCI on July 1, 2010 till December 31, 2013 and was paying Rs 3.34 crore per Test match, one-day international and Twenty20 International under the new terms. The deal is said to be worth Rs 532 crore.

Sahara entered the IPL bandwagon last year by buying Pune Warriors for Rs 1702 crore, making it the costliest franchise in the Twenty20 event.

The BCCI stands to lose Rs 2234 crore if Sahara sticks to its stand. However, the Board can find another sponsor to neutralise the losses.

New Ipad Application :Business Standard's all new IPad App
Click here to download for free
Arrow Other Stories     
- Markets end higher led by SBI
- Falling rupee a concern, Centre not sitting idle: Pranab Mukherjee
- Manmohan Singh best person for the PM job: Khurshid
- Odisha plant to be ready by early FY14, says Tata Steel
- JNPT pre-tax net up 13.5% at Rs 892 cr in FY12
Tags : BCCI | Sahara | IPL
  Read Business news in 
- Benefits Upto Rs. 2.36 Lakhs on the Fully Loaded TJet Petrol.
- Journey on, We are by Your Side. Click here to know more
- 
- 2 Lac Apartments, 1 Lac House / Plots. Click here
- The Best Seller is Also the No. 1 in Mileage. Click here
- One Partnership Endless Possibilities. Click here to know more
- A Brand New Server at a Price That Fits Your Budget. Click here
- Watch The Film Here. Click here to know more..
- 1 billion in saving for Unilever without any tangles.
- Learn How One City is Running on FOOD SCRAPS.
- Helping doctors detect diseases earlier, saving costs & extending lives.
- Which is the best plan for your daughter
- Check out the TRUE COLOURS of your Stocks, Now for FREE!
- One of the leading business schools in the world.Know More
Sorry, comments to this story are closed
Latest Messages
Table for Two
  Now available at Special price
  Rs.280/- Only

  Buy Now
BS POLL
Where do you see Nifty at the end of the year?
  4,500
  5,000
  5,500
Submit
Most Popular
Read
E-Mailed
Commented
   
- Wkly Tech Analysis: Markets likely to witness a relief rally
- Private airlines will fly to more destinations abroad
- Historic Facebook debut falls short of expectations
- Zuckerberg richer than Google founders
- Harsh V Pant: Teheran stands between Washington and New Delhi
 
 More  
Tax Shastra
  Now available at Special price
  Rs. 360/- Only

  Buy Now
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World | General News
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us